Ranking Factors 2012 for Google.de

A short while ago, SEO tool provider Searchmetrics has released a very readable blog post: Google “Ranking factors for Germany 2012”. As is usual, they wrap their conclusions into a link worthy info graphic.  Listed below, some facts from their survey.

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Dimensions of a SEO Agency

I have discussed this topic very often and yes there pro and con to working for a seo agency.  I think the biggest difference to an in-house job is the daily pressure. In big metropolises like Berlin or London you have a large number of seo agencies. They all have their clients but they must fight against equal competitors to attract new customers. This is what I calling the macro-dimension of seo agencies.

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Organic Sitelink Optimization

Organic sitelinks has become more relevant in terms of CTR (Click Through Rate) since Google has modified his organic sitelink structure. Up to 8 item links can be displayed for your brand name query.

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Landing page Optimization: Viewport

The daily online-marketing business shows it every day, the viewport of landing pages getting disregard.  But in the process it is very simple to optimize. Important conversion elements turn into the viewport or above the fold. The reason behind this is simple.

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Best SEO CMS framework

There are a lot of Content-Management-Systems (CMS) out there. If you look to North-America, you will find many websites which build on CMS like Drupal, Joomla and WordPress. Compare to WordPress, the maintenance of Drupal and Joomla are awful. If you have ever tried to upload a image file to your posting in Drupal or Joomla you will know what I mean.

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