When talking about Reverse Search Engineering (RSE) you’re probably thinking what the hell? Yep, but I’ll explain.
At first, this method becomes harder as Search Engines have developed their algorithm. However, I wanna try to explain it as I think it works for people out there and maybe for you as well.
Long story short. There were people who have had a couple of blogs in which they were started noticing the following. When checking the Search Console – formerly known as Webmaster Tools – they saw that when google links keywords to long search engine qeuries it automatically boosts the ranking of the keywords alone.
Let’s say you sell sunglasses and you don’t rank well in the “sunglasses” search. Now when people search for “very stylish yellow sunglasses” you rank at the top. When people click on the “very stylish yellow sunglasses”-link google automaticly boosts your “sunglasses” keyword it’s ranking.
So what to do? May you are a little bit a bad boy (or bad girl) and use a ghost computer with changing proxies and some macro software to record a macro using one hundred different search enigines to search for the keywords “very stylish yellow sunglasses” and clicking on the link. What was happend in the past (we are talking about the last couple of years) was that you ranked may on position 9 for “sunglasses” by using zero backlinks and possibly even with only two pieces of content, one for “very stylish yellow sunglasses” and just one for “sunglasses”.
The main key here is to create content that no one would search for with only one dominant keyword. So if you create term called “super cool fabulous watches” google sees “super cool fabulous” as narrowing and “watches” as the dominant search term. And being that you are the only one that creates the crazy keywords you are the only one that can search for the exact content specific to the letter.
The second key is that you are the only one that creates this almost idiotic content so you’ll always top rank making macro recording a lot easier. Because you just have to click on the top link.