SeoBook.com has published a study about user awareness. They ask 1000 searches about advertising elements within search results on different search engines. The question was: “Does this search result have ads on it?” All questioned searchers were involved with 11 images with vertical or horizontal ads. They could choose between the answers “yes” or “no”. [Read more…]
Since Google supported rich snippets, everyone is stagger about the right markup format. Rich snippets are additive informational elements intended to help users with specific queries. To call to mind, there are three different markups: microdata, microformats and RDFa. Meanwhile Google has officially recommended to use microdata format to generate rich snippets. They suggest microdata but the other markups are also acceptable. [Read more…]
As you know, Google is adjusting his algorithm nearly every day to generate the most opportune results for search queries by default. Generously they gave us hints how we should act to prevent bad results for our websites.
Especially since “Panda” was rolling out, every webmaster was anxious to avoid any kind of issues with content. But in some cases you can´t really prevent duplicate or near duplicate content, even if multiple websites using the same content. At this point I want to mention about a few measures to help Google to avoid duplicate. [Read more…]
I have discussed this topic very often and yes there pro and con to working for a seo agency. I think the biggest difference to an in-house job is the daily pressure. In big metropolises like Berlin or London you have a large number of seo agencies. They all have their clients but they must fight against equal competitors to attract new customers. This is what I calling the macro-dimension of seo agencies. [Read more…]