Organic sitelinks has become more relevant in terms of CTR (Click Through Rate) since Google has modified his organic sitelink structure. Up to 8 item links can be displayed for your brand name query. [Read more…]
The daily online-marketing business shows it every day, the viewport of landing pages getting disregard. But in the process it is very simple to optimize. Important conversion elements turn into the viewport or above the fold. The reason behind this is simple.
There are a lot of Content-Management-Systems (CMS) out there. If you look to North-America, you will find many websites which build on CMS like Drupal, Joomla and WordPress. Compare to WordPress, the maintenance of Drupal and Joomla are awful. If you have ever tried to upload a image file to your posting in Drupal or Joomla you will know what I mean.
Drupal and Joomla CMS
Over the years some authority sites like the White House build on Drupal (and Joomla CMS). Because of this some admin using it for their own projects. They thought that Google would reward this effort. It’s a question of faith I think, because you can’t really measure it. In my view, the aspect of usability should come first of all! For that reason you should keep the hands off Drupal and Joomla.
In the future it could be more important to create great content in a couple of minutes. To confirming that, you only have to look to the tremendous rankings such as press postings. For that reason and because of the great usability it can be worthy to keep an eye to the WordPress CMS.
Thesis framework for WordPress
Because of it great skills, the best SEO framework for WordPress so far comes from DIYthemes. It has a lot of positive effects like great design flexibility and fast loading times in which is a key factor of a website, especially in respect of the upcoming importance of Page Speed manhandle the Thesis framework to the top of all SEO WP-framework. And keep in mind that Matt Cutts is using Thesis also!
The signs speak for themselves. Page speed becoming more and more a relevant factor for the ranking of your website. Quite recently Google has announced a new tool to increase the site speed and page speed performance. The new service enables to rewrite and host other websites so internet browsers are able to load sites faster. Compare to the current free extension page speed, the new service isn’t free. Google will charge for the page speed service when it made completely ready for the market.
Google will charge for it
For now they set the focus to the current condition, that a faster world wide web leads more activity (and even more ad revenue). With the new service, Google is going the route of charging money for a services rendered. Time is money, or on Googles point of view, time cost money. Faster sites means more money for the stake holders involved.
Page Speed of Online Retailer
Take a look to the widespread of online retailers for example. It makes a difference, whether the homepage loads fast or slow. The user/consumer has no time and will bounce if the site doesn´t load as fast as it could be. Therefore, keep an eye of the page speed of the following sites of online retailers:
Page Speed of Online Retailer Sites in August 2011
|Online Retailer||Products||Destination||Page Speed|
|Sears.com||Everything except food||USA||88/100|
|Overstock.com||Everything except food||USA||87/100|
|Ebookers.com||Airplane tickets, Hotel booking||UK||82/100|
The amount of online retailer sites was random and is sorted by the page speed. To measure the speed you need to download the page speed extension for your firefox or chrome brwoser. After installing the plugin, you are able to check the page speed in seconds. A page speed value from 80 to 100 is recommended to avoid bounce actions by the user.
Back from vacation, ive noticed that a lot happened in the past couple of weeks. Some kind of visual shape comes from Google. They rolled out their new layout. Compare to my boss, i like the black bar at the top – cause it reminds me a bit on the layout of WordPress.
Anyway, here are some of the most interesting articles i have read in the last two weeks.
Relevance of schema.org in the future
Similar to xml-markup-language, schena.org allows search engines to grab detailed data from your website to output more and even better results for the user. At the moment it will not have a positiv effect for your rankings, but in my view it will in the future.
Outreach for Link Building
One of my favorite Link Builders Justin Briggs wrote a superb posting about the Content-based Outreach for Link Building. The quintessence is a mix between technical processes like API and Excel and craeative content in a structural representation. It is an arcticle with a pile of information, so it isn´t a shame to read it twice.
Building a Mobile Website
The bigger your website the more important is a mobile version of your website. In this context Micheal Gray talks about this topic in a well illustrated posting. Beside interesting data about the usage of mobile devices you will get a very nice infografic about the importance of site speed and page speed created by strangeloop.com.