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Thomas Klein

Increase your organic search results

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Be considerate that you optimize every single page for only one keyword. That’s the best way to get your page on the first positions in the SERPs (Search Engine Result Pages). Especially for highly competitive keywords and segments e.g. travel, finance or retail. In the following the goal is to show how to get dual rankings. For that reason you should set your focus on fewer competitive keywords (longtail keywords). In that case its much easier to reach dual rankings in the SERPs.

 

Double Ranking by Google consideration

Dual or double ranking means, that Google will recompense you by chain your pages. That happened, if two or more pages are relevant for a search query (keyword). The first page should rank between position 1 and 3. That’s the requirement for the Google rewarding. The second page should rank between 11 and 15, cause of the fewer effort as part of optimization. To identify those pages, you will need some help by seo-tools like Sistrix Toolbox or Searchmetrics Suite.

 

Seo-Tools for time saving

The investigation to find out potential pages could take some time for sure. Therefore you should think about some seo-tools e.g. the Sistrix Toolbox. Those tools allow you to sort your keywords by ranking. All you have to do is to analyze well ranked pages by finding a pendant on position 11 to 15. Put the relevant information into a excel sheet! Now you can prioritize, for instance by page-type or assumed effort.

 

Onpage optimization and link building

The next step is marked by optimization of the second page. The best way to optimize your page as quickly as possible, is to generate a highly keyword density at your headers. Try to reach a header keyword density in the range of 50 to 100%. Apart from that, your keyword density in the whole html body tag should amounts between 3 to 5%. Having that your second page will improve its ranking and reach the first search result page. Google will reward this by clustering your both pages one below the other e.g. position 1 and 2 (best case). To consolidate the dual ranking, you can build some links to it. I have tested it and it works great!

Filed Under: SEO

The Googlebot

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Search engines getting information from websites by seconds. This process is said to be “crawling”. The technical instrument to crawl the net, respectively websites, is called (web-)crawler, spider, robot or bot for short. The big three search engines host their own webcrawler. The most prominent and also the most important one comes from the biggest search engine Google. Prominent cause the Googlebot seems to be more developed compare to the others. Important cause Google´s market share grabbed just about 66 percent in May, 2011 comScore. [Read more…]

Inside the Googleplex

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From time to time  people outside my business ask me of the source of search engine marketing. Its easy to say that on this day where Google became relevant, search engine marketing was born. If you remember how Google looks like at the beginning of its existence compare to these days, you will getting perhaps melancholic. No, respectively few advertising far and wide, just organic search results squired with maiden white background. But that was only a short term.

 

Search Advertising the money key

Two of Google´s earliest employees produced a completly new concept to make money with the internet. Yes, the magic phrase paid search results was born. But it took time before the brass realized what cash cow was created. Until today they make billions of dollars with the internet and probably even more in the future. This success is among others the outcome of a great engineering mind-set.

 

Human resource became major importance

Your mind needs room for expansion and new ideas ripen only if you are pressureless. Google knows that fact and support the creativity its employeers every minute. You dont have to think about your wellness. As a part of the Google family you get masseuses for free! This info and even more, you can get from the new book “In The Plex” from Steven Levy!

 

Learn how Google thinking

In my opinion this book is a great starting point for everyone who is involved with search engine marketing. Not least because it shows you the method of operating around Mountain View. You will get to know how Google built its culture and apart from that how chinese moral values effects the search engine giant.