Be considerate that you optimize every single page for only one keyword. That’s the best way to get your page on the first positions in the SERPs (Search Engine Result Pages). Especially for highly competitive keywords and segments e.g. travel, finance or retail. In the following the goal is to show how to get dual rankings. For that reason you should set your focus on fewer competitive keywords (longtail keywords). In that case its much easier to reach dual rankings in the SERPs.
Double Ranking by Google consideration
Dual or double ranking means, that Google will recompense you by chain your pages. That happened, if two or more pages are relevant for a search query (keyword). The first page should rank between position 1 and 3. That’s the requirement for the Google rewarding. The second page should rank between 11 and 15, cause of the fewer effort as part of optimization. To identify those pages, you will need some help by seo-tools like Sistrix Toolbox or Searchmetrics Suite.
Seo-Tools for time saving
The investigation to find out potential pages could take some time for sure. Therefore you should think about some seo-tools e.g. the Sistrix Toolbox. Those tools allow you to sort your keywords by ranking. All you have to do is to analyze well ranked pages by finding a pendant on position 11 to 15. Put the relevant information into a excel sheet! Now you can prioritize, for instance by page-type or assumed effort.
Onpage optimization and link building
The next step is marked by optimization of the second page. The best way to optimize your page as quickly as possible, is to generate a highly keyword density at your headers. Try to reach a header keyword density in the range of 50 to 100%. Apart from that, your keyword density in the whole html body tag should amounts between 3 to 5%. Having that your second page will improve its ranking and reach the first search result page. Google will reward this by clustering your both pages one below the other e.g. position 1 and 2 (best case). To consolidate the dual ranking, you can build some links to it. I have tested it and it works great!