SEO

Measures to avoid (near) duplicate content

2012/03/04 by Thomas Klein

As you know, Google is adjusting his algorithm nearly every day to generate the most opportune results for search queries by default. Generously they gave us hints how we should act to prevent bad results for our websites.

Especially since “Panda” was rolling out, every webmaster was anxious to avoid any kind of issues with content. But in some cases you can´t really prevent duplicate or near duplicate content, even if multiple websites using the same content. At this point I want to mention about a few measures to help Google to avoid duplicate. [Read more…]

Ranking Factors 2012 for Google.de

2012/02/26 by Thomas Klein

A short while ago, SEO tool provider Searchmetrics has released a very readable blog post: Google “Ranking factors for Germany 2012”. As is usual, they wrap their conclusions into a link worthy info graphic. Listed below, some facts from their survey. [Read more…]

Dimensions of a SEO Agency

2011/12/18 by Thomas Klein

I have discussed this topic very often and yes there pro and con to working for a seo agency. I think the biggest difference to an in-house job is the daily pressure. In big metropolises like Berlin or London you have a large number of seo agencies. They all have their clients but they must fight against equal competitors to attract new customers. This is what I calling the macro-dimension of seo agencies. [Read more…]

Organic Sitelink Optimization

2011/10/23 by Thomas Klein

Organic sitelinks has become more relevant in terms of CTR (Click Through Rate) since Google has modified his organic sitelink structure. Up to 8 item links can be displayed for your brand name query. [Read more…]

Landing page Optimization: Viewport

2011/09/21 by Thomas Klein

The daily online-marketing business shows it every day, the viewport of landing pages getting disregard. But in the process it is very simple to optimize. Important conversion elements turn into the viewport or above the fold. The reason behind this is simple.

[Read more…]

Skip links

Main navigation

SEO