From time to time people outside my business ask me of the source of search engine marketing. Its easy to say that on this day where Google became relevant, search engine marketing was born. If you remember how Google looks like at the beginning of its existence compare to these days, you will getting perhaps melancholic. No, respectively few advertising far and wide, just organic search results squired with maiden white background. But that was only a short term.
Search Advertising the money key
Two of Google´s earliest employees produced a completly new concept to make money with the internet. Yes, the magic phrase paid search results was born. But it took time before the brass realized what cash cow was created. Until today they make billions of dollars with the internet and probably even more in the future. This success is among others the outcome of a great engineering mind-set.
Human resource became major importance
Your mind needs room for expansion and new ideas ripen only if you are pressureless. Google knows that fact and support the creativity its employeers every minute. You dont have to think about your wellness. As a part of the Google family you get masseuses for free! This info and even more, you can get from the new book “In The Plex” from Steven Levy!
Learn how Google thinking
In my opinion this book is a great starting point for everyone who is involved with search engine marketing. Not least because it shows you the method of operating around Mountain View. You will get to know how Google built its culture and apart from that how chinese moral values effects the search engine giant.