The signs speak for themselves. Page speed becoming more and more a relevant factor for the ranking of your website. Quite recently Google has announced a new tool to increase the site speed and page speed performance. The new service enables to rewrite and host other websites so internet browsers are able to load sites faster. Compare to the current free extension page speed, the new service isn’t free. Google will charge for the page speed service when it made completely ready for the market.
Google will charge for it
For now they set the focus to the current condition, that a faster world wide web leads more activity (and even more ad revenue). With the new service, Google is going the route of charging money for a services rendered. Time is money, or on Googles point of view, time cost money. Faster sites means more money for the stake holders involved.
Page Speed of Online Retailer
Take a look to the widespread of online retailers for example. It makes a difference, whether the homepage loads fast or slow. The user/consumer has no time and will bounce if the site doesn´t load as fast as it could be. Therefore, keep an eye of the page speed of the following sites of online retailers:
Page Speed of Online Retailer Sites in August 2011
|Online Retailer||Products||Destination||Page Speed|
|Sears.com||Everything except food||USA||88/100|
|Overstock.com||Everything except food||USA||87/100|
|Ebookers.com||Airplane tickets, Hotel booking||UK||82/100|
The amount of online retailer sites was random and is sorted by the page speed. To measure the speed you need to download the page speed extension for your firefox or chrome brwoser. After installing the plugin, you are able to check the page speed in seconds. A page speed value from 80 to 100 is recommended to avoid bounce actions by the user.